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Amazon UK seller fee and profit calculator

Tools · Published 19 October 2026

Choose your plan, enter your price, costs and category's referral fee to see your profit on each sale.

An estimate, not tax advice. Rates checked against Amazon's UK seller pricing pages on 19 October 2026. Referral fees vary by category and price band and change from time to time, so pick or type your category's rate. FBA fees depend on size and weight: copy yours from Amazon's revenue calculator. Amazon's plan fees are quoted excluding VAT.
Referral fee
Selling plan fee per item
FBA fee
Total Amazon fees
Your profit per sale

The referral fee has a £0.25 minimum per item in most categories. Other fees, such as storage, ads or returns, aren't included.

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Amazon UK fees used

  • Individual plan: £0.75 (excluding VAT) per item sold. Amazon says it's for selling outside any commercial activity, and suggests Professional if you sell more than about 40 items a month.
  • Professional plan: £25 (excluding VAT) a month, however many items you sell.
  • Referral fee: a percentage that depends on the category. Amazon says most are between 8% and 15%. The presets are 15% for most categories, 7% for computers and consumer electronics, and 8% for home products priced at £20 or less.

Worked examples

1. Individual, £20 item: Referral 15% + VAT £3.60, plan fee £0.90, total £4.50. After £8 stock and £3 postage, profit £4.50.

2. Professional, 100 sales a month, FBA: £30 item, referral £5.40, plan £0.30 each, FBA £3.50 (your figure): fees £9.20, profit £10.80 after £10 stock.

3. Home product at 8%: £15 item, referral £1.44, plan £0.90: fees £2.34, profit £3.66.

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Frequently asked questions

How much does Amazon charge UK sellers?

A selling plan fee (£0.75 per item on Individual, or £25 a month excluding VAT on Professional) plus a referral fee that depends on the category, and FBA fees if Amazon ships for you.

Is Professional cheaper than Individual?

At £0.75 per item against £25 a month, Professional works out cheaper once you sell more than about 33 items a month, before VAT. Amazon suggests it from about 40 items.

What is the Amazon referral fee?

A percentage of the sale price that depends on the category, usually with a £0.25 minimum. Check Amazon's fee schedule for your category.

Sources

This guide is general information, not legal, tax or financial advice. Rules and rates change, so check the linked GOV.UK pages for the current position.

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